User Flow A


Features Overview

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Groups: Flow A 

Data collection and Personalization

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Simplify copy

  • The hierarchy of information should prioritize the value proposition with size and centrality. 
  • The image should include Facebook Groups branding, which would allow you to remove “Facebook Groups” copy.
  • Replace “Continue as John Smith” button with profile image for clarity. 
  • A stronger value proposition could improve the onboarding process. 
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Personalized Action

  • The value proposition “Get Started” could be stronger, and isn’t worth an entire page. Replace with “Create Group” and “Join Groups”. Giving two options lets users customize their experience. 

  • Use data to personalize the value proposition copy. Customize phrases based on Pages they contribute to or manage. 

  • Consider rotating 3-5 key phrases to inspire Group ideas.



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Privacy Settings 

  • Reorganize the privacy settings so community-driven options are at the top. 
  • Default setting should be Public or Closed. 

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Defining the Group

Additional directives “Choose a Category” and “Add Tags” could assist group owners in understanding who they are creating the group for, and what information they should include in the name. This may lead to better name selection. I would test this assumption. 

Category and tag data may also be useful in delivering a personalized experience to the group owner during the following onboarding steps. Additionally, it helps us understand the language they use to identify their communities.  


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Just in Time

Small notifcations help put important information into context for group owners. These are visible when a user is entering data in a specific field. 

If the user selects “Secret” as their privacy setting, the “Add Tags” section does not appear. While choosing a category will still be important for data collection, adding tags may seem unnecessary to users. This should be tested. 


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Welcome Snack

A small notification appears at the bottom of the screen to confirm the Group was properly set up. This lets users know they can come back later to complete the process. 

If users leave during this screen, it should also trigger an onboarding email reminding the user to complete the process by adding members and customizing the Group profile page. 


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Easy Groups

Simplify the process of adding members by displaying friends in a list with a quick-add button. This list should prioritize friends who may be most interested in the group, identifed by tags and category preferences. 

Adding a search option will allow people to easily add those friends who aren’t prioritized at the top of the list. 


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Page Customization

Group features that are not key to personalizing the onboarding experience should be added to a single onboarding screen. This allows group owners to customize all features of their page in the order that works best for them. 

By organizing the edit view similar to the profile, we give context to specific elements without unnecessary copy and instructions. 


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Connect to a Page

Users do have an option to connect their new Group to a Facebook Page they manage. It’s important to also give the option of not connecting to a Page.