https://www.emilystraubel.com/work daily 1.0 2022-06-13 https://images.squarespace-cdn.com/content/v1/5b1d6454ec4eb7e0e706f00c/1528662441958-IL0M216UBU26BH86JLQW/705308-a03a77ae7b6e4bba946756b2e98d8d20b5b8dc34.jpg Work https://images.squarespace-cdn.com/content/v1/5b1d6454ec4eb7e0e706f00c/1528667271393-BBD091ZAKS7I6CIH06GD/Untitled+presentation.png Work - Content Marketing Blogging, Email Newsletter & SEO In-depth blogging and landing page development supported SEO efforts, customer education and brand awareness. Email marketing grew our reach with new customers. A/B testing helped guide iterative marketing strategy. https://images.squarespace-cdn.com/content/v1/5b1d6454ec4eb7e0e706f00c/1528755751236-TOVIG7R3SR5F4VW2BTIQ/reddhead.jpg Work - Consumer Research In-store tastings and demos were designed to gather specific feedback that the team used to iterate on product, taste, packaging, marketing and strategy. https://images.squarespace-cdn.com/content/v1/5b1d6454ec4eb7e0e706f00c/1528663179753-304VF4TN8Q7STV60XS8P/Screen+Shot+2018-06-10+at+4.39.15+PM.png Work https://images.squarespace-cdn.com/content/v1/5b1d6454ec4eb7e0e706f00c/1528665234190-RCG6D6WX3Q5KVIJ74WQU/redd-bar-mint.jpg Work - Brand Voice Uncompromised. Bold design and skimmable messaging gives consumers the most information without having to search for it. https://images.squarespace-cdn.com/content/v1/5b1d6454ec4eb7e0e706f00c/1528666247407-KCVRR0U3R3G9VYFGSUYD/Screen+Shot+2018-06-10+at+5.29.50+PM.png Work - Influencer Management Become a Reddhead Designed and launched a national ambassador program for non-traditional digital influencers. 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