Bird - UX Writing
Bird's innovative electric scooter was evolving faster than their team could hire. With a recent round of funding and weekly press coverage across the country, the cavalier brand needed support bringing their mobile app from MVP to mass consumption. While the app's design and engineering were wonderfully executed, they didn't have the capacity for UX writing. Most pages had minimal copy (if any) and needed a cohesive in-app communication strategy.
I rewrote the copy for the primary user journey, along with notifications and secondary messaging for "chargers" - the community of side-hustlers who pick up and charge the electric scooters after hours.